In the tenth episode of the Actualitica Podcast, the guest is one of Croatia’s leading experts in public relations and a pioneer in the field of nation branding, Prof. Dr. Božo Skoko.
The episode explores topics such as public relations for both corporations and politicians, as well as nation branding. The distinguished guest discusses the power of PR in the modern 21st-century world we live in every day.

How much can effective PR mask the incompetence of politicians and their weak programs? Why do American mainstream media portray Donald Trump as absolute evil, while once presenting Barack Obama as the Savior of humanity? What is the role of cancel culture in the West? How do small countries successfully brand themselves—and which one does it best? What’s the recipe for successfully branding the Republic of Croatia? How do neighboring countries perceive “Lijepa Naša” (“Our Beautiful Homeland”)? Can PR help improve the status of Croats in Bosnia and Herzegovina?

Answers to these and many other questions are provided by Mr. Skoko, a top expert in public relations, marketing, and diplomacy.
A highly educational and analytical episode that is absolutely worth watching! Editor and host: Matija Šerić.

You can watch the episode on this link.